“We can’t take this on with old school tactics,” comments Gregory Tanner founder of Aspen Capital Fund in Denver, Colorado .
“We need to embrace our technological capabilities and support the idea of rapid rebound #rapidrebound and use what separates our company from the rest of our competitors, a positive attitude, grit and the use of marketing automation, technology and social media. By making small technology changes we can unleash the power of our network, creators and investors in this uncertain time.”
The customized capital raise strategy provides a modern approach and key resources to build a compelling and complete capital formation campaign. By using a digital strategy, you dramatically improve your chances of meetings and deals. Speed up your flywheel by using successful marketing strategies and incorporating investors into your network on all levels.
At Aspen Capital Fund we have been using digital deal making tools to magnify our client’s opportunities by:
- Helping them find investors outside of their direct network;
- Helping them find investors in different geographical locations;
- Reducing travel time and wasted resources on in-person meetings; and
- Magnifying opportunities to investors through marketing automation, expanding to a global reach and improving the overall quality of the marketing of the capital raise.
Some of our tactics for digital fundraising we have seen include:
Using our CRM functionality to manage the investor pipeline and the investor journey. We use links that can be embedded in text, email or Webinar communications.
In times of uncertainty, prospective and existing investors will benefit from frequent, timely touchpoints and updates. We create an investor details page that tracks interaction and responses to these updates, so you know what communication is effectively moving investors through your funnel.
We offer increasing team engagement -minimizing back and forth by ensuring all team members have access to information on investors and raise progress.
Are you ready to modernize your capital raise strategy?