3 Secrets to Finding High-Growth Consumer Groups

3 Secrets to Finding High-Growth Consumer Groups

June 6, 2016 6 min read Opinions expressed by Entrepreneur contributors are their own. Every marketer is looking to capture the interest and spending dollars of the consumers who promise the highest and longest term growth. What characteristics define such consumers?...
Multicultural Marketing Is All About the Metrics

Multicultural Marketing Is All About the Metrics

January 22, 2016 6 min read Opinions expressed by Entrepreneur contributors are their own. There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer...
How Diversity Helps Your Business Beat the Odds

How Diversity Helps Your Business Beat the Odds

June 5, 2015 5 min read Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs know about overcoming adversity to beat the odds. And as both an entrepreneur and a first-generation immigrant, I would say that I’ve beaten the odds twice....