TannerGonzalez celebrates 10 years


From PR Log https://www.prlog.org/12647508.html

Hispanic Taste MakerTannerGonzalez, The World’s First Hispanic Luxury Brand™ which started in 2007 celebrates its 10th year in business this July.   The company was created by Gregory Tanner.  Greg’s passion for developing a Hispanic luxury brand was ignited by the need to capture the rich heritage, beauty and detail of Hispanic influence.  Since 2007, TannerGonzalez has developed into a lifestyle brand offering one of kind products, curated products and men’s luxury accessories.    The TannerGonzalez brand during that time has become a Hispanic influencer in America through its Hispanic Luxury Life blog.

The name company’s name “TannerGonzalez” comes from his mother’s maiden name of Gonzalez who was a bon vivant and an inspirational mother, keen to keep her Hispanic culture alive through her children.

The company is credited for smart streetwear brand Cashletics. The statement lifestyle brand is another influencer to a wide audience across the united states. The Cashletics brand is a means for the Cashletics fans to express their “hustle” values and wear them on their sleeve.

“The 10-year journey for this brand has been mercurial.”  Comments Tanner.  “It’s hard to believe that it is already a decade old company, we have been transformational, but one thing constant has been a means to bring our heritage, ideas and culture to one spot to help build a brand.”


ABOUT TannerGonzalez

TannerGonzalez was founded in 2007, from modest roots on the Southside of Denver, TannerGonzalez was the vision to become a Hispanic tastemaker selling quality t shirts and women’s handbags inspired with Hispanic motifs and handcrafted workmanship.  TannerGonzalez quickly became a favorite among the local Denverites and in Aspen where Greg spends most of his spare time.    As the company grew it became more of a Hispanic Influencer focusing on creating more refined men’s luxury accessories and curated one of a kind products.

Our initial foundation was built with the vision of being the World’s First Hispanic Luxury Brand.™     Our business model is based on direct contact with his customer base, control over the process and constantly driving the quality vision.

TannerGonzalez produces one of a kind, hand crafted products, luxury accessories, a new fragrance and is continuing it’s path to be innovative but rooted in its Hispanic Influence.  TannerGonzalez applies its creative eye to entertainment, food, drink and a full interactive lifestyle through its Hispanic Luxury Life blog.



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U.S. Hispanic Entrepreneurs’ Runaway Growth

Hispanic-owned businesses—there are about 3.2 million of them in the U.S.—will generate $468 billion in revenue this year, according to a new study from consultancy Geoscape. That’s up from 1.6 million businesses and $254 billion in 2002.

One explanation for the fast growth: Recent research showing that immigrants are27 percent more likely to start a business—and also more likely to perceive opportunity and less afraid of failure—than native-born Americans.

“For a good period of time, Hispanic businesses concentrated in the trades, especially agriculture and construction,” says Javier Palomarez, chief executive officer of the U.S. Hispanic Chamber of Commerce. “Today, we have businesses of all sizes in every industry and every corner of the country.”

I spoke recently to Palomarez as his organization, which serves as an umbrella for more than 200 local Hispanic chambers, prepared for its annual convention this week in Chicago. Edited excerpts of our conversation follow.

To what do you attribute the increase in Hispanic-owned businesses?

Culturally, it’s within the DNA of the community. It’s a collaborative community. Many people have arrived from other countries, or aren’t far removed. They’ve had to make it on their own, to bootstrap it. And starting a business is an effective way to build wealth.

What’s the U.S. Hispanic Chamber of Commerce doing to promote that community?

We’ve been keen on focusing on commerce, entrepreneurship, and job creation. I took over about three years ago, as the organization’s first corporate-trained chief executive. Previously, we had more of a civil rights kind of bent. Now, our whole idea is to mainstream the story of the Hispanic business enterprise, to tell the story that’s gone untold: I’m talking about the contributions that Hispanic-owned businesses are making to the U.S. economy.


Why the shift?


As the community comes into its own, it has different needs. One of the clear manifestations of where we are was the last presidential election. Never before has our community played such a critical role in electing a president; never again will a president be elected without appealing to our community. Sixty-thousand Hispanics turn 18 every month. I don’t care if you’re running for president or local dogcatcher, you have to consider the Hispanic market. So the message now is economic: Look at where the growth is. It’s in the Hispanic business community.

What are some specific issues that are important to the organization?


First and foremost, it’s to make sure that America recognizes the need for comprehensive immigration reform. Beyond that, the tried-and-true challenges: access to capital. Health-care and insurance reform is critically important. The numbers in the federal government are pretty abysmal. Hispanics make up 17 percent of the U.S. population, and we’re in the single digits for federal contracts.

You’re talking about Small Business Administration reporting onfederal contracting. One argument I’ve read from agencies is that they couldn’t find women- or minority-owned businesses to meet their contracting needs. Do you buy that?


That’s bunk. Have you heard of the Billion Dollar Roundtable? It’s a coalition of 18 companies that are making sure to do $1 billion of business with companies that are women- and minority-owned. If Lockheed Martin (LMT), Ford (F), Verizon (VZ),Boeing (BA)—if those companies can figure it out, surely the government can.