We embrace our technological capabilities and use what separates our company from the rest of our competitors. We robustly use marketing automation, technology and social media. By making small technology changes we can unleash the power of our network, creators and investors.
At Aspen Capital Fund we have been using digital deal making tools to magnify our client’s opportunities by:
- Helping them find investors outside of their direct network.
- Helping them find investors in different geographical locations.
- Reducing travel time and wasted resources on in-person meetings.
- Magnifying opportunities to investors through marketing automation, expanding to a global reach and improving the overall quality of the marketing of the capital raise.
Some of our tactics for digital fundraising include:
- Using our CRM functionality to manage the investor pipeline and the investor journey. We use links that can be embedded in text, email or webinar communications.
- Transforming all collateral to be digital-first, and including Aspen Capital Funds “Immerse and Converse” link behind an “invest now” button.
- Prospective and existing investors will benefit from frequent, timely touchpoints and updates. We create an investor details page that tracks interaction and responses to these updates, so you know what communication is effectively moving investors through your funnel.
- We offer increased team engagement – minimizing back and forth by ensuring all team members have access to information on investors and raise progress.