Professional Rugby Agency (PRA), a Denver-based rugby marketing agency, has hired Jackson Thom to manage brand communications and public relations for clients, as well as help drive brand strategy for clients. PRA has also hired Vanessa Martinez as head of strategic development to drive business development with future clients, sponsors, and partners.
Jackson Thom comes from an entrepreneurial background and has experience with a local marketing firm and a local public relations firm, working with a variety of clients. He has been involved in the rugby community for nearly ten years in several capacities, including as a player, coach, and manager, from youth to the adult level. He currently works for the Glendale Raptors as an assistant technical skills coach and manager for the Division II and III teams. He also currently studies Organizational Communications at Metropolitan State University of Denver.
Vanessa Martinez is a recent graduate from Metropolitan State University of Denver, with a B.A. in Human Performance & Sport, Sport Industry Operations. She has experience with both the Denver Broncos and the Colorado Rockies’ organizations in customer-facing roles, as well as marketing experience with the Colorado Rapids’ street team and as the Social Media Coordinator for the Cherry Creek Athletic Club.
Both acquisitions were made in response to a growing portfolio of clients for Professional Rugby Agency and the need for professional development in the fastest growing sport in America. As the American audience for rugby (recently measured to be upwards of 92 million fans) and international interest for investment in American rugby grows, PRA will continue to facilitate the development of commercial opportunities for sponsors and investors.
“Professional Rugby Agency is extremely fortunate to have the caliber of professionals joining our mission to grow the American appetite for rugby.” Comments Greg Tanner, founder of Professional Rugby Agency.
Professional Rugby Agency
Professional Rugby Agency is helping to shape modern American rugby by developing commercial opportunities, producing engaging sponsorship campaigns, representing high-performance athletes, and growing the American audience for professional rugby.
PRA represents individual athletes, clubs and teams, leagues, and corporate sponsors. We help our clients navigate the landscape of American rugby and maximize their exposure and experience within.