A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a nonprofit, or a product.
In the positioning spectrum you want to be at the level 4 position.
Your brand visuals should be reflection of the culture and values that you have considered as your reviewing your position and promises. Positioning statements values and promises should be reflected in the visual images you using your brand and ultimately your logo.
Your taglines or positioning statement or brand promises should be supported by pillars. The pillars are essentially the offerings have, your products and the supporting examples of that.
Your elevator pitch should be succinct and short describing your company and what you do in simple terms.